Tips & Tricks
It benefits everyone when Kentucky Double Dollars is mentioned on your social media or in your email newsletters. These posts and accompanying graphics can be posted to social media channels, used in your email newsletter, or both. We hope that giving you a guide to follow will make it easier for your market to highlight this program throughout the season to help spread the word and get more people shopping with you! Note: Not all posts may apply to your market’s situation or may need to be reworded, so please double check content before posting, especially bold content that may need to be customized based on what program you offer.
It can be a pain to try to remember when to post what. We recommend scheduling your posts for the season ahead of time, so all you are left to deal with during the busy market season is responding to comments. Here are directions for scheduling your posts on Facebook using their Planner for Pages:
https://www.facebook.com/business/help/942827662903020?id=916550222172854
Download the images above each post to attach to your own posts or feel free to substitute with images from your market. (To download the images, right click and select “Save Image As” to save to your computer.) Special thanks to each of you for working so hard on your end of year reports—that’s where most of these images came from! In some cases, there are more than one image to choose from in case you make the same post in different spots.
Post 1— Mid April to early May
Sponsors needed! We are looking for local businesses or individuals to help us fund our grant match for the @Kentucky Double Dollars program through @Community Farm Alliance. This grant enables us to provide free Kentucky-grown produce for low-income Kentucky families, making healthier families and a stronger community. To receive this pivotal grant, we are required to match 25% of the funds. If you or your business are interested in helping, please send us a message for more details.
Post 2 — Early May
Get involved with our market! We are looking for volunteers to help staff the Kentucky Double Dollars program. This program through @Community Farm Alliance helps low income families receive free Kentucky-grown fruits and vegetables at the market. Volunteers would need to be able to be at market at least two weeks a month to assist the market manager with distributing the program. This is a great way to get to know folks at the market and give back to your community at the same time. Send us a direct message to learn more!
Post 3 — Opening Week of KDD
(Please choose post based on what programs you are offering)
SNAP Fruit & Vegetable post:
Who wants free veggies? Market season is here and this week that also means the beginning of our Kentucky Double Dollars program for the year. SNAP users can double their benefits up to $12 a day at market each week. The process is quick and easy! Just head to the market booth and swipe your SNAP card. For each $2 of SNAP that you use, get a matching $2 Kentucky Double Dollars token through the @Kentucky Double Dollars program through @Community Farm Alliance up to $12 a day. Spend your tokens on Kentucky grown produce, fruit, and edible plant starts from market vendors.
SNAP Fruit and Vegetable plus Meat, Eggs, & Dairy post:
Who wants free veggies? Market season is here and this week that also means the beginning of our Kentucky Double Dollars program for the year. SNAP users can double their benefits up to $20 a day at market each week. The process is quick and easy! Just head to the market booth and swipe your SNAP card. For each $2 of SNAP that you use, get a matching $2 Kentucky Double Dollars token through the @Kentucky Double Dollars program through @Community Farm Alliance up to $20 a day. Spend the first $12 your tokens on Kentucky grown produce, fruit, and edible plant starts from market vendors and the next $8 on Kentucky grown meats, eggs, and dairy.
Senior and WIC Farmers Market Nutrition Program post: Our incentive program for Seniors and/or WIC Farmers Market Nutrition Program begins June 1st. Just bring your electronic incentive card (or the app on your phone) to the market information booth. We will record your name and account number and you will receive Kentucky Double Dollars vouchers totaling ____. This process can take a few minutes, so please allow yourself enough time to get checked in before you need to start shopping.
Post 4 — July
What is @Kentucky Double Dollars? This program through @Community Farm Alliance helps us provide free veggies to low income families while supporting our farmers. Families can use their (SNAP/SMNP/WIC) and get extra funds to spend at the market on Kentucky-grown fruits and vegetables through the program. It’s a win/win/win for families and our community! The program is utilized across the state as these statistics show. Want more information? Just stop by our market booth for details.
Post 5 — August
Don’t forget! @Kentucky Double Dollars is still in full swing! SNAP users can double their benefits at the market up to $12/$20 per day… just swing by the market info booth for more info and to snag your green tokens.
Post 6 — End of Season
Thank you to everyone who helped support our @Kentucky Double Dollars program at the market this season. The program has ended for the year, but we were so grateful to be able to provide free Kentucky-grown veggies to so many Kentucky families this year through this program of @Community Farm Alliance.