The Kentucky Double Dollars (KDD) program is a partnership between Community Farm Alliance (CFA) and Bluegrass Farm to Table (BGFtT) and is intended to:
a) Increase access to local food, especially fresh and healthy, to low income populations,
b) Increase sales and income to Kentucky farmers, and
c) Leverage federal food and nutrition program funds, specifically the WIC Farmers’ Market Nutrition Program (WIC FMNP), the Senior Farmers’ Market Nutrition Program (SFMNP), and the Supplemental Nutrition Assistance Program (SNAP. Multiple partners including federal, state, and private funding support the Kentucky Double Dollars program.
The mission of the Kentucky Double Dollars program is to remove obstacles of WIC FMNP, SFMNP, and SNAP participants to increase the purchase and consumption of locally-grown food with point-of-sale “double dollars” incentives at multiple access points across Kentucky, including urban and rural farmers’ markets, Fresh Stop Markets (community-driven, sliding fee scale farmers markets), and selected pilot retail sites.
Community Farm Alliance – http://cfaky.org/
Under a USDA NIFA Community Food Project grant, Community Farm Alliance facilitated a Kentucky Food Policy Network (KFPN) in 2012-2014. The KFPN’s diverse stakeholders, including low-income populations, identified key areas for development including providing food access incentives that address nutritional health and leveraging federal FNS support to create a baseline of market support for farmers, especially beginning farmers. Based on the Double Dollar program that Community Farmers Market (Bowling Green, KY) created in 2013, CFA launched the “Double Dollars” program in 2014 with 6 farmers markets to “double up” WIC, SFMNP, and SNAP, providing $12,500 in privately sourced incentive funds. Those six markets representing 97 farmers from 22 counties, including farmers from 6 of the 8 Promise Zone Counties, grew their total sales 125% from $180,255 in 2013 to $223,762. An average of 16% of sales were attributed to SNAP/WIC/SFMNP sales, a significant increase in sales and food access. In 2015 nine markets participated in the FMSP Double Dollars and the companion Market Manager Costshares, representing 183 farmers and 64 non-agricultural producers from 35 counties. With FMSP support, these farmers markets saw an average of 32% growth in sales. Combined, the nine markets were able to leverage an additional $17,224 in federal dollars to support Kentucky farmers.
Bluegrass Farm to Table – http://www.bgfarmtotable.org
Through USDA NIFA FINI Pilot Project funding, Bluegrass Farm to Table (BGFtT), in partnership with Blue Grass Community Foundation, launched Bluegrass Double Dollars (BGDD) in 2015 at a farmers’ market, 2 and 2 retail sites in Lexington, KY. In 2016 2 Fresh Stop Markets also participated. Since its launch in June of 2015, BGDD has redeemed over $37,000 in incentives for Kentucky-grown produce for SNAP participants and has increased sales for over 64 farmers. The average redemption rate for incentives across the participating venues is over 87%. Because of an initial investment from the USDA FINI Program, the BGDD team was able to attract over $25,000 in privately-raised dollars to support the program.