Marketing KDD


Increase awareness and participation in the Kentucky Double Dollars program by promoting the program. Here are some suggestions:

1. Educate Your Vendors and Staff

  • Train all staff and volunteers to explain how the program works.
  • Make sure everyone can answer:

“How do I use my EBT card (or FMNP vouchers) here?”
“What can I get with Double Dollars?”

2. Use Signage

  • Please reach out to KDD staff if you have not received signage for the program!

3. Promote on Social Media

Click here to visit our Social Media information from market training.

5. Use Flyers, Posters & Handouts

  • Distribute bilingual flyers (English/Spanish) in high-traffic areas like:
  • Local grocery stores
  • Housing offices
  • Community centers
  • Include:
  • What the program is
  • How to use it
  • Your market’s hours and location

For general KDD overview and SNAP, view our available handouts for printing and editing here.

FMNP flyers are here.

Want to do a deeper dive on marketing for KDD? Visit our 2024 cohort page for recorded trainings and a marketing workbook for your market.

Below is the Kentucky Double Dollars logo for use on your marketing materials. (Right click to save image to your computer.) Remember, all materials promoting KDD at your market must include the KDD logo. You cannot change the color of the logo and you must not encourage people to apply for SNAP or other federal benefits. (You can print the logo in black and white.)